Stand Up 2 Cancer has financial targets to reach so it can support cutting edge cancer research and help save lives. Cancer is no joke, but the brand’s advertising has often been rooted in comedy. The UK’s most loved celebrities always happy to get involved.

Every year the charity fights the disease with an invigorated fundraising campaign –  and I was part of the creative team that knew we had to make some big noise to make a big difference. 

Beat Cancer At Its Own Game allowed us to create hard-hitting comms across multiple touch points. Including national campaign guidelines, fundraising packs, POS, brand partnership comms, radio ads and social. 

Everything we did helped raise millions for a vital cause and was an honour to work on.