I was invited by GSK to research and write a glossy coffee table book, celebrating 150 years of its most iconic brand. Vaseline is one of the world’s greatest products and certainly the most important to global giant GlaxoSmithKline. With a no questions asked production budget, the book was never made public, but gifted to key stakeholders around the world and showcased in a glass case in GSK’s West London headquarters. A bit like the crown jewels in the Tower of London.